Many people have a hard time understanding how SEO works or why it’s important, but the bottom line is this: if you want people to find your business online, you need to be visible in relevant searches.
Have you wondered why some businesses always seem to show up at the top of search results, while others are buried on page 10? It’s not because they’re paying Google – it’s because they’re investing in SEO.
For example, let’s say you own a pizzeria in Oshkosh. When someone searches for “pizza near me,” you want your business to show up on the first page of results. 93% of searchers never go past the first page, so if you’re not there, you’re missing out on a lot of potential customers.
It’s especially important to be visible in the “Map Pack” – that’s the section of results that shows up on the right side of the screen, with a map